I’ve never been slow when it comes to buying shiny things online through social media. Most of my purchases have turned out just fine, and for those that didn’t, I either chalked it up to experience or got my money back via PayPal!
But this week, I had a realisation: the tried-and-tested marketing strategies still work brilliantly on social media. You don’t have to go “full American” with dramatic countdowns, flashing discounts, or the desperate “BUY NOW OR YOUR LIFE WILL END” tactics. There’s a much smarter way to do it.