I like to keep an eye on the competition.
So, when one of our golf club clients mentioned a firm of employment solicitors that “really knew their onions”, I was understandably curious.
A Google search later, and I felt a lot happier, thanks to their 3.8-star rating on Google My Business.
You might be thinking 3.8 isn’t too bad – it’s better than nothing after all.
But when you’re a professional adviser, slightly better than rank average isn’t exactly stellar.
I was curious to see why the rating was so low, so read the reviews.
First one was from a month ago – five stars and perfectly fine.
However, the next three (completing the entire gamut of reviews) were all talking about the firm as if it were a local restaurant. Not relevant in any way.
What had the solicitors done about it?
Well, rather than recognising that they needed to get a few/many more genuine Google reviews to push the silly reviews down the page, they decided to go old-school lecturing on them.
They replied to each review (which you should always do) and told the person who wrote it to take it down. Which hasn’t and never will happen!
So, I am now reassured about the challenge these solicitors present to us – none at all!
P.S. We have 22 reviews and a 5 star rating on Google My Business – check out what people are saying about us here.