I don’t have a sales or marketing manager here at Gap HR.
I do it all myself, and there’s a simple reason why: I love it.
But this summer, a vital part of marketing (the follow up) went a bit pear-shaped.
We moved office and the kids were off so there was a bit of disruption, so with the best will in the world, I haven’t been following up as often as I should, or even at all.
I have a long list of potentials that I haven’t spoken to since May or June, which is pretty much criminal.
One redeeming aspect is that they are all on my weekly email list, so they have been hearing from me, but not in a sales context.
Now things have settled down at work, I am back on it, chasing them for a decision.