This ad changed my life
We’ve all tried them – the fad diets.
5:2, 2:2, Atkins, Keto, the list goes on and on – if you’re anything like me, you get bombarded with ads and content promising to help you drop a dress size, lose a stone or climb a mountain on a daily basis.
I’m as sceptical as they come, but one of those ads has changed my life.
Granted, it wasn’t one from a snake oil salesman but the well-known Zoe nutrition, partly invented by Professor Tim Spector.
And rather than just trying to sell you some shakes or supplements, Zoe actually tests your body to understand how it responds to food, using a blood glucose monitor to see what happens as each food or drink is consumed.
As well as that, you send them a couple of samples (one being a stool, so don’t say you weren’t warned!) and eat a couple of their standardised muffins to help them understand your metabolism.
A week later, the results were in:
