Watching American TV a lot, as I do (yes I know it’s trash, but entertaining trash!), you can’t help noticing the teeth.
Most people in the UK don’t give teeth much thought. OK, we brush them in the morning and at night, but do we ever think of them as one of the first things that people see when we meet them?
When we give a big, toothy smile, we are really letting the world know a lot about ourselves.
And this applies to businesses as well as individuals.