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Off to the States

Written by Carolyne Wahlen

I’m off to America this week.

It’s a holiday I’ve been anticipating for AGES, but the build-up has been fraught with anxiety, mainly thanks to the prospect of the flight being cancelled, or the baggage handlers going on strike.

To try and counteract the latter point, I decided just to take hand luggage.

And as soon as I did, my whole packing regime felt a lot less stressful.

Suddenly it was extremely clear what I should and shouldn’t take – there was no space for that extra pair of shoes just in case, while including a 200ml shampoo just wasn’t a prudent thing to do.

With that complete clarity in hand, I packed in no time at all, so much so that I’m thinking of retiring from hold luggage.

Such is the power of niching down, and there’s a definite parallel for business.

When you “niche”, choosing a specific market, or section of a market, it’s A LOT easier to serve them.

You know exactly what they’re looking for, the support they need, their precise pain points.

Your marketing improves, your service improves, and your reputation within that market is elevated as a result.

It’s exactly what we’ve done with our Golf HR brand – rather than targeting every business owner with staff, all of whom have very different motivations and industries, we’ve concentrated on private member golf clubs.

The result is over 150 golf clubs on retainer, all getting the bespoke support they need from us.

If you haven’t niched, it might be worth considering how you could make it happen – if you fancy chatting through how we decided upon our “niche”, just let me know!

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carolyne wahlen

About Carolyne

Carolyne has run a successful business since 2003, is a well-respected speaker, and author of all things HR. There are many, many business owners across the country who have had their very stressful employee issues magically disappear because they’ve teamed up with Carolyne and Gap HR.

Why Gap HR?

We exist to help you stay legal, compliant and profitable, without shelling out for an in-house HR manager. Over 180 clients benefit from the experience and expertise of the Gap HR team.

 

Call us on 01491 598 600

Email me on cw@gaphr.co.uk

 

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Where our clients are:

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“We have been using Gap HR for several years now. Carolyne and her team are professional and efficient and we would not hesitate in recommending them for small businesses. It is a great relief to know we are supported by them for our HR advice and paperwork is kept up to date.”

Deb Green, Vermatech Pest Control

“I have been working with Carolyne and her team for 6 years now , when I first purchased 2Excel Logistics I found the HR scary as I wanted to do the right thing for my staff , with Gap HR on my side this all seemed easy and we have gone from 9 staff to 28 with no hassle what so ever , thank you to all at Gap HR”

Justin Wilkie, 2Excel Logistics

“So pleased to be working with Gap HR. They’ve straightened us out in no time. Their pricing is clear and they really know what they are talking about.”

Ashley Lewis, Wallingford Tiles and Bathrooms

“We are a growing company but do not have facilities in house yet for HR services in house. Gap HR is our go to service for all kinds of advice about HR for our business and we have found them very reliable, communicative and efficient. Would definitely recommend them”

Helen Gordon, Kitecreative

“Carolyne and team continue to provide great support to our business, with quick and accurate responses to help with our various HR needs.”

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“Gap HR have been at our side for a number of years now and are a great help in dealing with our HR needs”

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