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Filling the Gap in HR services: Incurably itchy wrist

Written by Carolyne Wahlen

I bought myself a new Fitbit for Christmas.

I kind of had to, because I lost my old one at the end of last year, and while health is actually the point of exercise, turning it into a competition makes me far more likely to engage with it!

I didn’t want one of the big watch ones.

In fact I didn’t want a watch at all, I wanted something to clip onto my belt.

You see, I haven’t been able to wear anything on my wrists for any length of time for years; since the children were born.

I used to love watches, that was my reward when things went well at work: buy a new watch.

But as soon as Frances and Christopher came along, all of a sudden I couldn’t wear a leather strap, nor metal or plastic, without developing an incurably itchy wrist.

Gold bracelet? Nope.

Even the leather cord of a friendship bracelet didn’t work.

As a result, I was pretty nervous about buying a Fitbit that would only go on my wrist.

I found that the Inspire model can also go in a clip, so I took the plunge.

And guess what? I loved wearing it on my wrist, and my wrist loved having the silicone bracelet on it.

No itch, no irritation, just relief at having a watch again after 19 years!

There’s a salutary lesson here for businesses marketing to get customers.

Just because one form of marketing doesn’t work, doesn’t mean that it won’t work if you try a different angle.

Maybe you’ve tried an ad in the local paper and got nothing from it.

But put an ad in the specialist publication that appeals exactly to your target market and their “pain”, and it will probably work a whole lot better!

Marketing can and does work, so if YOUR marketing is not working, then YOU need to change it – maybe all you need is the equivalent of a silicon strap, rather than a leather one.

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About Carolyne Wahlen

Carolyne is the founder and owner of Gap HR. She's seen what works in HR and what doesn’t, and has practical answers to real problems that small businesses can apply with immediate effect.

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• We exist to help you stay legal, compliant and profitable, without shelling out for an in-house HR manager.

• Our founder Carolyne has worked in people management since 1995, which means you’ve got decades of experience you can rely on.

• Over 170 clients benefit from the experience and expertise of the Gap HR team.

 


Call Us: 01491 598 600

 


email us: cw@gaphr.co.uk

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Mark Ghafoor, KCC Basildon

“Whether it’s a simple question or a more complex query, GAP HR have ensured that we have the most up to date knowledge of current legislation and processes to ensure we can offer the best support to our teams.
It is reassuring to know that expert advice is only a phone call or video conference away!”

Deb Green, Vermatech Pest Control

“We have been using Gap HR for several years now. Carolyne and her team are professional and efficient and we would not hesitate in recommending them for small businesses. It is a great relief to know we are supported by them for our HR advice and paperwork is kept up to date.”

Justin Wilkie, 2Excel Logistics

“I have been working with Carolyne and her team for 6 years now , when I first purchased 2Excel Logistics I found the HR scary as I wanted to do the right thing for my staff , with Gap HR on my side this all seemed easy and we have gone from 9 staff to 28 with no hassle what so ever , thank you to all at Gap HR”

Ashley Lewis, Wallingford Tiles and Bathrooms

“So pleased to be working with Gap HR. They’ve straightened us out in no time. Their pricing is clear and they really know what they are talking about.”

Helen Gordon, Kitecreative

“We are a growing company but do not have facilities in house yet for HR services in house. Gap HR is our go to service for all kinds of advice about HR for our business and we have found them very reliable, communicative and efficient. Would definitely recommend them”

“Carolyne and team continue to provide great support to our business, with quick and accurate responses to help with our various HR needs.”

“Gap HR have been at our side for a number of years now and are a great help in dealing with our HR needs”

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