Rounds are up, but people are down
Last week’s BRS Golf figures made interesting reading.
The number of rounds of golf so far this year is up 100% from the number played in the same period in 2019.
But the number of members of golf clubs? Down 6,000
If you’re still a member somewhere, this is all good news – more space, more tee times and so on and so forth.
For the golf clubs dependent on the subscriptions every year for your budget? Not so good.
It wasn’t all bad news – visitors were up by 21%, which goes some way towards plugging the gap, but the point is that not all revenue is created equal.
Whether you’re a private business or a golf club, recurring income makes life so much easier.
You can’t rely on “one-offs” to pay the increased electricity bill, but you can try to convert them to members so that you can rely on their payments.
Anyway, all this talk of the decreasing members reminded me of an article I wrote a while back, which is pretty pertinent to this subject – here it is below: