My exorbitant date with Taylor
Everyone knows that a key part of sales and marketing is making the sales process as easy and frictionless as possible.
Look at Amazon – three buttons, and you can buy anything you want. No friction, no hoops to jump through equals lots of sales and lots of profits.
But with all that said, there’s something to be said for a sales strategy at precisely the other end of the spectrum.
I experienced exactly this when my daughter asked me to join her at a Taylor Swift concert next year.
(If you’re a parent of a late-stage teenager, you’ll understand why I grabbed this opportunity with both hands!)
Getting the tickets was no mean feat.
