Easy way to lose a “customer”…
I was chatting to my favourite golf club the other day (the identity of the club will remain a secret!).
And they had good news – they’re at full membership AND they’ve got a 100-strong waiting list.
A position they haven’t been in for over a decade.
I congratulated them, and then my marketing head kicked in and I started asking a few questions.
“Okay, so you’ve got a hundred people on your waiting list – what do they get?”
“What do you mean?”