Easy way to lose a “customer”…

Easy way to lose a “customer”…

I was chatting to my favourite golf club the other day (the identity of the club will remain a secret!).

And they had good news – they’re at full membership AND they’ve got a 100-strong waiting list.

A position they haven’t been in for over a decade.

I congratulated them, and then my marketing head kicked in and I started asking a few questions.

“Okay, so you’ve got a hundred people on your waiting list – what do they get?”

            “What do you mean?”

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