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Filling the GAP in HR services: Square Root of Diddly Squat

Written by the-main-gap-account

I doubt I’m alone in feeling a sense of déjà vu this week – the shelves are bare, Zoom quizzes are already being organised, and I’m receiving scores of emails from restaurants, hotels and other businesses explaining the degree to which they’re open or closed.

Which has afforded me the wonderful opportunity to shed the number of lists I’m on rather dramatically.

Unsubscribe.  Unsubscribe.  Unsubscribe.

I’m not against email marketing you understand – that’d be rather rich given I land in your inbox every week.

But that in itself demonstrates my reason for hitting the unsubscribe button – it’s not because I didn’t like their emails.

I’m unsubscribing because these are the first emails I’ve ever received from them.

Despite spending actual British pounds to get me onto their database in the first place, they’ve sent me the square root of diddly squat since the moment I joined their list, which means I’ve no relationship with them, and no reason to stay in the fold.

Simple question: why have a database if you never communicate with it?

Your list is by far your single biggest business asset, because without it, everything else is irrelevant.

So nurture it.  Speak to it.  Ideally once a week, but at the very least, once a month.

And when I say ‘speak’, I don’t mean ‘sell’.

Get their engagement by adding value to their lives, because once you do that, you’re in the box seat when they have the problem your business solves.

So my first silver lining of the Lockdown 2.0 is the opportunity to remove some clutter in my inbox, but it’s a serious cloud for the businesses that’ve lost their chance to make me a valued customer.

Don’t make the same mistake – as BT used to say, it’s good to talk.  Especially during a global pandemic.

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email us: cw@gaphr.co.uk

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Where our clients are:

Mark Ghafoor, KCC Basildon

“Whether it’s a simple question or a more complex query, GAP HR have ensured that we have the most up to date knowledge of current legislation and processes to ensure we can offer the best support to our teams.
It is reassuring to know that expert advice is only a phone call or video conference away!”

Deb Green, Vermatech Pest Control

“We have been using Gap HR for several years now. Carolyne and her team are professional and efficient and we would not hesitate in recommending them for small businesses. It is a great relief to know we are supported by them for our HR advice and paperwork is kept up to date.”

Justin Wilkie, 2Excel Logistics

“I have been working with Carolyne and her team for 6 years now , when I first purchased 2Excel Logistics I found the HR scary as I wanted to do the right thing for my staff , with Gap HR on my side this all seemed easy and we have gone from 9 staff to 28 with no hassle what so ever , thank you to all at Gap HR”

Ashley Lewis, Wallingford Tiles and Bathrooms

“So pleased to be working with Gap HR. They’ve straightened us out in no time. Their pricing is clear and they really know what they are talking about.”

Helen Gordon, Kitecreative

“We are a growing company but do not have facilities in house yet for HR services in house. Gap HR is our go to service for all kinds of advice about HR for our business and we have found them very reliable, communicative and efficient. Would definitely recommend them”

“Carolyne and team continue to provide great support to our business, with quick and accurate responses to help with our various HR needs.”

“Gap HR have been at our side for a number of years now and are a great help in dealing with our HR needs”

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