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Written by Carolyne Wahlen
If you’ve been in business for a while, you’ll be familiar with the trends coming round and round again.
And often in small business marketing, with marketers trying to sell new initiatives all the time, methods die and then rise from the ashes like a phoenix, only to be pronounced dead again when the marketer needs to sell a new service.
And particularly with GDPR coming in, the death of email marketing has been predicted – again.
Written by Carolyne Wahlen
I love stand-up comedy so I couldn’t believe my luck when tickets came up on Groupon, £5 for two people to attend the Fosters Comedy Night in Reading.
Now I have done loads of Groupon offers. And the service offers have been severely lacking. They usually treat you like dirt (because they know you have paid less than usual), they severely restrict their service times or service levels, and worst of all, they don’t take my details to market to me afterwards! Groupon is a lead generation machine, and yet they NEVER follow up with me to get another booking.
Until now.
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