VW not so much for the “people” after all

VW not so much for the “people” after all?

I’m after a new car.

My lease expires in January, and I’m in the process of using the end of quarter sales targets to get a brilliant deal.

And yes, I want ‘brilliant’, not just ‘good’.

Last weekend we went round 8 car showrooms, on the search for a crossover.

When you meet so many sales staff, one after the other, some patterns start to emerge.

Turns out that VW is actually the least “people friendly” showroom, at least as far as I am concerned.

I turned up with 3 teenagers who went round all the cars, getting in and out of them. Normally this ensures that I get prompt attention, so that they can get rid of us if we’re not serious.

However, VW not only managed to ignore me and the teenagers, but even when I went to ask for a sales advisor, I had to wait – even though there were several just standing around, they had to get a specific person to talk to me.

At that stage I was just browsing, so I wasn’t after any specialist product knowledge, just someone who I could explain what I needed, but they still made me wait for the specific salesman, who didn’t seem to know much beyond what he read off his iPad.

I told him I was interested in a car like a Tucson, X1 or Qashqai, only to be met with the bland statement:

“This one’s got alloy wheels”

(Presumably ‘this one’ is the one he needs to sell to meet his quota!)

The reality is that I don’t give two hoots about which “alloys” a car has got – it’s well down my priority list.

I’m after a good satnav, cruise control, parking sensors, heated seats and so on – I’d given him no indication that I cared about wheels, and yet that was what he was using to try and sell me the car.

In other words, he was a lazy salesman, and there’s a big lesson here.

When we’re talking to potential customers, do we first work out what their problem or desire is, and then show that our product meets their need?

Or do we just assume we know what they need, or try and sell them that?

Don’t let your business be as lackadaisical about sales as the car industry seems to be – business is all about fulfilling a need, but if you can’t be bothered to work out what your prospects’ needs actually are, the chances of you fulfilling them are drastically reduced.

If you know of a business that could do with our help, please let us know – we always reward referrals with chocolate!

Reviews

     EXCELLENT rating  
 Based on 37 reviews 
    
  
 
       It is great having Gap HR working with us for all our HR.  Brilliant company.
     
   Nick Jobson 
 05/12/2023
 
 
 
 
     I absolutely enjoyed my recent experience working with Gap HR. There are several aspects of their service that stood out to me. Firstly, their responsiveness is truly remarkable. Gap HR consistently demonstrated the fastest response time to all our communications, which not only streamlined our processes but also instilled a sense of confidence in their support.

Secondly, their expertise in HR solutions for medium and small businesses is unparalleled. Gap HR's in-depth knowledge and experience in this niche are highly valuable. Their ability to navigate the complexities of HR for smaller enterprises is a significant asset and brings peace of mind.

Lastly, the team at Gap HR is an absolute pleasure to work with. Their caring and dedicated approach goes beyond the ordinary, making them not just service providers, but trusted partners. They bring a level of commitment that is truly exceptional, and it's evident that they genuinely care about the success and well-being of their clients.

In summary, Gap HR has become our first and foremost point of contact for any employment law support. Their combination of responsiveness, expertise, and unwavering dedication makes them an invaluable resource in the realm of HR and employment law.
     
   Alisa Tolmaciova 
 07/11/2023
 
 
 
 
     I work for a local council and we began working with Gap HR a few months ago. I have found them an absolute pleasure to work with - very responsive, thorough and knowledgeable. Above all I feel that I am working with a friendly and empathic team who understand our needs and are dedicated to helping us achieve what we need to achieve. I am very grateful to have their support.
     
   Claire Bird 
 11/10/2023
 
 
 
 
     GAP HR has been supporting our business for a while now and they are very helpful and thorough in everything they assist us with, from the small to big issues.  Great company to support your business.  All staff are friendly and on point with all the knowledge they share.
Thank you GAP-HR
     
   Neath Afan Gymnastics And Activities 
 15/09/2023
 
 
 
 
     It has been great working with Gap HR, their guidance has helped immensely with the day to day running of the business.  The whole team are extremely responsive and knowledgeable which makes the experience a pleasurable one.
     
   Will Cairns 
 27/06/2023
 
 
 
 
     Great support from the whole team. The knowledge, advice and support that Gap HR give is second to none. They give me the confidence to know that i am doing the right thing. 👍
     
   Jeff Wicks 
 06/06/2023
 
 
 
 
     We are really delighted to have hooked up with Gap HR Services Limited – the team interpreted our brief perfectly and their advice and assistance was delivered in both a pragmatic and professional way. A big THANK YOU to both Carolyne and Cathy who steered us through the legislation with a best practice and smart approach.

Gap HR’s sense of urgency in fulfilment and delivery matched our own so we can do nothing but positively recommend the team for your HR needs.
     
   BCAS Ltd 
 28/04/2023
 
 
 
 
     We receive excellent advice and service from the team at Gap. Professional, but helpful with any question big or small. They save us from many hours of debating if we should do x or y - just email Gap is the answer, which makes it easy for us and minimises mistakes - thank you Gap HR!
     
   Jacqueline Shields 
 24/04/2023
 
 
 
 
     Brilliant company and I highly recommend their services, professional HR services.
     
   Robert Creer 
 13/01/2023
 
 
 
 
     I have been using GapHR for many years and find them a great company to work with. All of the team I have worked with are very professional and experienced in many areas. I would highly recommend using GapHR as there services are fantastic.
     
   Tommy Fisher 
 11/01/2023

Who We Work With

It is great having Gap HR working with us for all our HR. Brilliant company.

Nick Jobson

05/12/2023

I absolutely enjoyed my recent experience working with Gap HR. There are several aspects of their service that stood out to me. Firstly, their responsiveness is truly remarkable. Gap HR consistently demonstrated the fastest response time to all our communications, which not only streamlined our processes but also instilled a sense of confidence in their support. Secondly, their expertise in HR solutions for medium and small businesses is unparalleled. Gap HR's in-depth knowledge and experience in this niche are highly valuable. Their ability to navigate the complexities of HR for smaller enterprises is a significant asset and brings peace of mind. Lastly, the team at Gap HR is an absolute pleasure to work with. Their caring and dedicated approach goes beyond the ordinary, making them not just service providers, but trusted partners. They bring a level of commitment that is truly exceptional, and it's evident that they genuinely care about the success and well-being of their clients. In summary, Gap HR has become our first and foremost point of contact for any employment law support. Their combination of responsiveness, expertise, and unwavering dedication makes them an invaluable resource in the realm of HR and employment law.

Alisa Tolmaciova

07/11/2023

I work for a local council and we began working with Gap HR a few months ago. I have found them an absolute pleasure to work with - very responsive, thorough and knowledgeable. Above all I feel that I am working with a friendly and empathic team who understand our needs and are dedicated to helping us achieve what we need to achieve. I am very grateful to have their support.

Claire Bird

11/10/2023

GAP HR has been supporting our business for a while now and they are very helpful and thorough in everything they assist us with, from the small to big issues. Great company to support your business. All staff are friendly and on point with all the knowledge they share. Thank you GAP-HR

Neath Afan Gymnastics And Activities

15/09/2023

It has been great working with Gap HR, their guidance has helped immensely with the day to day running of the business. The whole team are extremely responsive and knowledgeable which makes the experience a pleasurable one.

Will Cairns

27/06/2023

Great support from the whole team. The knowledge, advice and support that Gap HR give is second to none. They give me the confidence to know that i am doing the right thing. 👍

Jeff Wicks

06/06/2023

We are really delighted to have hooked up with Gap HR Services Limited – the team interpreted our brief perfectly and their advice and assistance was delivered in both a pragmatic and professional way. A big THANK YOU to both Carolyne and Cathy who steered us through the legislation with a best practice and smart approach. Gap HR’s sense of urgency in fulfilment and delivery matched our own so we can do nothing but positively recommend the team for your HR needs.

BCAS Ltd

28/04/2023

We receive excellent advice and service from the team at Gap. Professional, but helpful with any question big or small. They save us from many hours of debating if we should do x or y - just email Gap is the answer, which makes it easy for us and minimises mistakes - thank you Gap HR!

Jacqueline Shields

24/04/2023

Brilliant company and I highly recommend their services, professional HR services.

Robert Creer

13/01/2023

I have been using GapHR for many years and find them a great company to work with. All of the team I have worked with are very professional and experienced in many areas. I would highly recommend using GapHR as there services are fantastic.

Tommy Fisher

11/01/2023

VW not so much for the “people” after all?

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